Intelligent listening: mining social chatter for business cues

Client
A leading home appliance maker in India.

Challenge
The client wanted to tap into social media conversations to better understand customer requirements, but lacked the technology processes and tools to support the initiative.

Solution
Our digital experts implemented a social media intelligence solution to extract and consolidate meaningful cues from the online chatter. The client could now monitor the buzz around their products, identify opinion leaders and influencers to support online campaigns, and structure market survey questionnaires based on the buzz research. The intelligent listening solution helped the brand better perceive customer needs and use the intelligence to guide business decisions.

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